Link Building is a practice of getting other websites to link to yours and is a crucial part of Search Engine Optimisation.

Link Building with quality backlinks is amongst many important aspects considered by search engines, while determining the rankings of a site. Therefore, creating backlinks is a vital and extremely successful way of promoting your website with the search engines.

Smart Web Optimisation can offer you a service where we can submit your website to over a 1000 SEO friendly directories which results in more traffic and better Search Engine Rankings

• We get you permanent one-way links by manually submitting your site to over a 1000 quality web directories.
• We get you links that are valued by the search engines by ensuring that the directories to which we submit are SEO-friendly.
• Receive a continuous flow of links by having your website submitted to our regularly updated list of directories.
• We increase your chances of link approvals by ensuring that your site details meet all directory guidelines and are submitted under the most relevant category.

Link Building

When searching for something on Google there are three key features for you to look out for – Search Term, Natural Listings and Sponsored Links.

• Search Words are the phrases people use when they are looking for anything. These are often referred to as Keywords.
• The Natural listings or Search Results on the left hand side of the page are websites, which are free to view and advertise. Google give these ratings. As a guide, 7/10 people visit the top three ranked in the Natural Listings once searched
• The Sponsored Link, at the top and right hand side of the page are those, which are free to advertise, but there is a charge when the visitor clicks on the link – in other words ‘paid advertising’. As ‘Paid Advertising’ the link will be set up and on Google within fifteen minutes.

Web Page Optimisation

Getting good Ranking in Natural Listings – Search Engine Optimisation (SEO)

What makes Google rank (give higher visibility) some sites better than others?

• Quality of Web site
• Quality and quantity of content
• Structure of the Website
• Google guidelines adherence
• Links (Friend ‘recommendations’)

Under lying throughout, are that Keywords are crucial to the success of the site is being ‘RATED’ for the most appropriate keywords (search phrases) that customers use.

Keywords

Keywords are the words used when searching on the web. People search in many ways on the internet but even though you may have exactly what they are looking for they may not always come across your website. With the right research, we can show you the correct Keywords to use in order to get outstanding results.

We believe that there are three key things, which will enable you, to get good Ranking

• Find the right Keywords for your website
• Optimise your web pages for these Keywords.
• Get links from other websites and make sure that these links contain your Keywords

Done correctly and in the right order, you will be able to enjoy a high-ranking website on the first page of Google.

Web Page Optimisation

Find the right Keywords for your web site.

It is all about finding the right phrases. Customers know what they want and what they are looking for. What we have to do is think of the words they will choose while completing their search. That is difficult as you have to almost be in the minds of your customers. It is true that you can use the obvious words but who are they obvious too? For example by omitting a letter the search can bring up and entirety different result.

That is why this is not straight forward and a site may have a Keyword which has worked in the past but may not now. Trends and alternative spelling should be considered along with people outside your target audience.

Our analysis will show you the best results and the keywords we think will work for your site. We can show you the results from hundreds of searches and the results will speak for themselves.

We will analyse the searches and come up with the top five phrases which people are searching for. We will provide the results from within the UK and world (.com). The results will vary but we will use the best phrases to suit your product and where you want to market.

Optimising your website – To make the best of your website.

You would like your website to stand out and by using the correct phrases we will have found a way for you to do that.

It is important that each keyword is set up in the same way. As Google analyse all pages on your site and not just a couple. We will work throughout the site to make sure that every page and every keyword is performing correctly.

It is important that the combination of your web pages and keywords show the search engines that your website is relevant to a specific topic. Once complete Google will give you a page ranking.

Get links from other web sites and make sure that these links contain your Keywords.

Links from other websites are extremely important if you want to have high search engine rankings. Your website must have good incoming links in order to achieve high search engine rankings. You must make sure that the links you have coming to your site have the same keyword. The higher the page ranking of the link the better for your site. It can also be worth considering having fewer high ranking sites than numerous sites with lower page ranking. Remember Google will take all of this into account when ranking your page. High rankings are always the result of optimized web pages and good incoming links, of a relevant nature.

We will work with you on ALL factors of a website in order to achieve the high search engine rankings as it is not enough to focus on one or two factors.

All of the above is essential and it will be 3-6 months before the results will bear fruit. This is the nature of Google and the other search engines. It is also an ongoing process, in order to maintain excellent results in the natural listings of search engines.

We are aware that this may not seem quick enough for you and because of this we can offer you short term solutions which will bring results – some within minutes of setting up.